Opie & Anthony’s radio show isn’t really my cup of tea, but they’ve got a decent market share doing some shock-jock type radio, and a lot of folks have loved their show for quite a while. They’re really sharp guys, and when they’re hit with Obamacare’s mandates, it’s something that resonates with the average guy in their audience.
Talk radio is a fairly personal mode of communication, where someone listening is inviting the talk show host/presenter into their car/workplace/home to discuss things with them and for them. So when folks like Opie & Anthony are telling their personal stories, they’re telling an audience who is composed of listeners who are also invited into their lives. With this type of show, it’s like having one of your drinking buddies who you bs with suddenly telling you political stuff and how it’s impacting him. It’s no longer a distant thing on the news, it’s in the culture; and it’s impacting someone who’s a media figure that you support, talk to on the call-in show, meet at local events, and identify with.
And if you listen to it through the whole thing, they also slam NY’s new anti-gun NY SAFE ACT that tells them they have to register and surrender firearms as well.
Drudge also carried this story about Opie & Anthony’s encounter with Obamacare yesterday, but not the audio.