White House’s Online Spin Doctors and Propaganda Artists

Posted: August 20, 2011 by ShortTimer in Barack Obama, Cass Sunstein, Elitism, Government, Liberal Fascists, Politics, Progressives and Left, White House
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No, the political kind.  The kind discussed here on The Patriot Perspective in the past by JBH.

Via the Blaze, with all the legwork done by Judicial Watch:

In a bombshell accusation, the government watchdog group Judicial Watch announced today that the Obama administration used taxpayer money to help orchestrate an internet search engine manipulation campaign specifically promoting Obamacare.

Judicial Watch obtained 2,328 pages of records pursuant to a March 23, 2011, Freedom of Information Act (FOIA) lawsuit. The FOIA information included correspondence between the Department of Health and Human Services and the Ogilvy Group, the public relations fire hired by the White House to push Obamacare on the American people.

The Blaze has several highlight points from the report.

Or directly from Judicial Watch:

The Obama HHS launched a campaign to track Internet searches and to use online search engines such as Google and Yahoo to drive traffic to a government website promoting Obama’s healthcare overhaul. Using “pay-per-click” advertising tools, such as Google Adwords, HHS purposely targeted for influence people searching the term “Obamacare,” a word that has been described as “disparaging” by political agents of the president.

According to a budget summary prepared by Ogilvy, from October 2010 through February 2011, the Obama administration spent $1,435,009 on these online advertisements alone, including advertising campaigns with Google and Yahoo, almost $300,000 per month.

In previous documents uncovered by Judicial Watch, HHS describes in detail the key to success of the propaganda campaign in a “Statement of Work” accompanying the agency’s Acquisition Plan: “Health and program-related messages are processed by the target audience according to a particular reality, which he or she experiences. Attitudes, feelings, values, needs, desires, behaviors and beliefs all play a part in the individual’s decision to accept information and make a behavioral change.” [Emphasis added.] These documents suggest the total cost of the Obamacare propaganda campaign could reach as much as $200 million.

Nudge.  The snake Cass Sunstein’s work.  “Choice architecture”.  “Make a behavioral change.”

This is not the province of government.  It is the province of the Ruling Class, but we Country Class folks don’t take kindly to overlords in gummint.

Comments
  1. […] White House’s Online Spin Doctors and Propaganda Artists (thepatriotperspective.wordpress.com) […]

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